Once people visit your Web site, are they going to pages that get them to spend? Or do they click in for a peek and leave before doing anything that will ever make you money?
You can analyze your Web site, a process known as Web analytics, to figure out how to get more traffic to the most important pages of your site.
Where do I start?
Decide on your goals. Identify the conversion points, the all-important shopping cart, the registration page, the Request More Information form and toll-free phone number page, or whatever else you want them to do. Analytics help you gauge whether your site is supporting or stifling those goals by showing you where people are abandoning before reaching those pages and letting you try things to get them further along the chain.
Do it yourself
You could hire an expert, but small businesses usually can do their own Web site analysis using the latest tools. You can either purchase and install software or use an on-demand solution that you access remotely over the Web. *
*( content source = cnet.com )