Set a daily spending limit at the account or campaign level in order to maintain your costs.
View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of
impressions and clicks you are projected to receive simply by making adjustmensts to your account.
For each campaign you create, you have three options for geo-targeting your ads: throughout the entire
market; to individual states or provinces/territories within your market; or to one or more cities and their
surrounding areas within a state or province/territory.